How would you respond? What exactly would you say to a disheartened customer?

Every brand finds itself on the receiving end of a negative comment at some point. Smart businesses view these difficult moments as opportunities to turn the situation around and achieve a positive outcome. If you can address the negative post in a way that satisfies the commenter, they may delete the negative comment or even… Continue reading How would you respond? What exactly would you say to a disheartened customer?

What is marketing success for your case study company?

STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what… Continue reading What is marketing success for your case study company?

Explain their mobile usage, either based on actual customer data

Discussion Prompts Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general… Continue reading Explain their mobile usage, either based on actual customer data

How is this topic related to New Media Marketing?

MarketingProfs offers podcast resources for digital marketers! The podcasts range from features to case studies to in-depth interviews and more. The folks interested in the podcasts also range from authors, CMOs, CEOs, bloggers and other marketing professionals from all types of organizations. STEP 1 – Choose an Episode Choose an episode that you feel is… Continue reading How is this topic related to New Media Marketing?

How will you use the insights to improve your marketing?

Discussion Prompts Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general… Continue reading How will you use the insights to improve your marketing?

What is marketing success for your case study company?

STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what… Continue reading What is marketing success for your case study company?

Competitor Website Analysis

W3: Exercise 3/ Competitor Website Analysis Developing a thorough understanding of your online competitor’s website is key to determining features that could give you a competitive advantage. In this exercise, we will analyze our top three competitors and create a scorecard. You get to determine who they are. Instructions: 1. Download the attached Competitor Analysis… Continue reading Competitor Website Analysis

Part 1:  Digital marketing practices include both inbound and outbound tools. Fo

Part 1:  Digital marketing practices include both inbound and outbound tools. For this discussion assignment, please contrast the difference between inbound and outbound marketing, and provide a minimum of two examples of each practice. Part 2:  Now let’s take it a step further and discuss the effectiveness of inbound marketing strategies when targeting a specific… Continue reading Part 1:  Digital marketing practices include both inbound and outbound tools. Fo